GIve them some fish and they eat for a day. Teach them to fish and they eat for a lifetime. Convince them that there is an infinite free fish supply being hoarded by the elite fishmongers, who hide their fish away in order to maintain their power, and we can all become happily obese if we just wake up and join together to overthrow the greedy fishlords, then the elites die in a frenzied murder party followed by widespread starvation in the ensuing fish famine. The fish win.