I think this is the logical opposite of confirmation bias. If you don’t have an articulated concept of something, you tend not to observe it. If you do have the concept, you tend to see it everywhere. Sort of like if you don’t have a hammer, you tend to ignore nails. Ah, but once you have the hammer...
if you have never heard of shoeburyness, consider yourself blessed. People who know the concept (shoeburyness: the vague uncomfortable feeling of sitting on a seat that is still radiating warmth from someone else’s bottom) are plagued by the sensation more often than those who are hypocognitive.